likes being unique. She likes being creative and non-conforming.

And she likes doing it all for a traditionally conservative industry.

Snyder, 26, works as a marketing assistant for the Maine Family Federal Credit Union. It allows her creative side to flourish as she works on marketing, social media and other campaigns designed to engage people.

It’s a job that fits her personality.

Name: Elizabeth “Lizzy” Snyder

Age: 26

Town: Lewiston

Job: Marketing assistant at Maine Family Federal Credit Union in Lewiston

How long have you been there? One month and going strong!

How did you get that job? I saw it posted on MFFCU’s Facebook page!

What has been the most fun? Constructing an idea and seeing it come to life on a TV screen.

What has been your biggest marketing challenge? As Lady Gaga says, “I’m obsessively opposed to the typical.” My biggest challenge is to prove that in marketing, being unique and different is welcomed. There is, of course, a baseline of structure that must always be followed, but the reason why I am so drawn to marketing is because I can be creative, think outside of the box, and sometimes the craziest and most non-conforming ideas can be the ones that are most successful. I want my differences to shine, so put on your sunglasses ladies and gents because my sequins are bright.

Is marketing now different than it was 10 or 20 years ago? Absolutely. Twenty years ago, marketing was mainly done through newspapers, magazines, direct mailings and television. Now, we have social media! Real-time people. We have endless opportunity to build and promote our brand whether it be through our Facebook page, Twitter or our blog on our MFFCU website. Raising awareness and educating all generations is exciting. We have many loyal members and are now able to reach them by just a click of a mouse. My mother, Pam, who has been a member for 20-plus years, can now do her banking online and check updates on our Web page, not to mention she can Facebook and Tweet like it’s nobody’s business!

Why Facebook for a credit union? Facebook gives you the ability to network and personally promote anything! My cat, Ralph, will most likely have a Facebook page soon. Our members and future members should feel consistently connected with us. The ability to humanize our institution by posting comments, whether it be a new promotion, contest or just letting them know how my or Steve’s (marketing director) birthday went, is crucial. That way the comfortability factor is in place. We want to connect to everyone and offer them the instant gratification of knowing that we are always there!

Which gets the credit union the most attention? Web, TV, or newspaper? Depends. Different generations are drawn to and prefer different avenues of advertising. Our older members enjoy reading the newspaper and our younger ones are attracted to the social networks. I’d like to think that we have a balanced liking to all of our advertisements, but there is always room for more!

What is the best marketing campaign ever? Apple. They have built a brand on pure human need and want, and turned a marketing campaign into a lifestyle. I’d have to say my personal favorite marketing/PSA campaign would also be “I’d rather go naked than wear fur,” by PETA.

What’s the future of marketing? Two words, insanely awesome. Soon, the marketing community is going to know what we, as consumers, want, before we know it ourselves.

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