With income from its Christmas Kettle Campaign lagging far behind expectations, The Salvation Army is encouraging the public to help the organization meet its annual goal by contributing generously during the Keep the Kettle Boiling Day on Saturday, Dec. 21, at all red kettles throughout Northern New England.
As of Dec. 11 The Salvation Army had collected $725,078 through its red kettle effort, a holiday fundraising tradition that dates back to the 1890s. This year The Salvation Army set a goal of $2,210,366 in its Northern New England Division, which covers Maine, New Hampshire and Vermont.
The shortfall in income is not attributed to a less philanthropic public but rather fewer shopping days between Thanksgiving and Christmas. Bad weather can sometimes also be a factor.
“This has been a challenging year with our Christmas Kettle Effort,” said Major James LaBossiere, divisional commander for the Northern New England Division, “but we are hoping that the last week before Christmas will see an outpouring of generosity.
“I feel confident that the public can ‘keep the kettle boiling’ on Saturday and ensure that we are able to serve more men, women and children in need.”
Keep the Kettle Boiling Day is intended to draw attention to society’s casualties, individuals and families who are struggling to survive. The Salvation Army assists them by providing food, clothing and toys for youngsters at Christmas. Last year in Northern New England, The Salvation Army assisted 50,000 individuals.
Income from the red kettles helps throughout the year.
For more information, contact Pat James at 207-774-6304, ext. 232.
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