100 years ago, 1917
E. W. Brown preached the gospel of right advertising to Lewiston retail merchants in the Lewiston Chamber of Commerce rooms, Friday night. His remarks were “Billy Sundayized” and made a distinct impression. They allowed the new way and the right way to exercise the power of the advertisement. Mr. Brown is a specialist in this line, not only prepared theoretically, by long training, acquainted with the problems presented by the application of his art. In substance, he said, “Advertising is nothing more nor less than business news. High grade advertising is the expression of old thought in a new way. The first consideration of newspaper advertising is attractiveness. It should be displayed so that it hits the eye. Then, if its soul is there, it is convincing and it has the tendency to promote business.

50 years ago, 1967
Two missing five-year-old youngsters were picked up by Auburn Police this afternoon less than a minute after their disappearance was reported to authorities. A spokesman at the Auburn Children’s Home notified Officer Robert Tiner, at police headquarters, that two youngsters were missing from the home. Officer Tiner gave the information to Officer Robert Barber who was on cruiser duty and Officer Barber, seconds later, picked up the youngsters near the intersection of Minot Avenue and Court Street while on route to the Children’s Home to start his investigation.

25 years ago, 1992
The Auburn City Council will hear a proposal from some West Auburn residents who are interested in preserving a one-room schoolhouse that was closed in 1950. Once located at Minot East Village, the school was absorbed by Auburn when it became a town in 1842 and the area was renamed as West Auburn. George Anthony of West Auburn Road, an abuttor, approached city officials on behalf of several neighbors suggesting historical preservation of the school. Others expressing interest in the project are Elaine Currie, Eugene Bennett, Philip Hitt, Jane Stoat and Robert Morin, according to Anthony.

The material in Looking Back is reproduced exactly as it originally appeared, although misspellings and errors made at that time may be edited.