Kelly Wels

SOUTH PARIS — CBD Serenity Store is a new online wellness boutique owned by Kelly Wels, a natural products industry advocate, dedicated to bringing families high-quality CBD products and other natural products that support enhanced health and vitality.

The creation of CBD Serenity Store is the culmination Wels’ successful past entrepreneurial ventures and personal experiences, which include her multimillion dollar retail business, Kelly’s Closet, founded in 2000 and sold in 2010, and her award-winning book, “Changing Diapers: The Hip Mom’s Guide To Modern Cloth Diapering.”

In 2018, Wels opened her brick and mortar store, Serenity Place, in Oxford providing the local community with a variety of wellness products and other unique products. In March of 2020, when many businesses were forced to close due to COVID-19, Wels decided to close that store and develop an online community instead.

The new online store is found at

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