Brunswick esports tech startup Omnic Data receives early funding

Omnic Data, a Maine company that specializes in compiling esports player performance statistics, has raised $750,000 in seed capital.

Omnic Data Co-founder and CEO Shaun Meredith Courtesy of Omnic Data

The company, which recently opened its first office in Brunswick, said it will use the money to hire additional engineers to build out its artificial intelligence platform and esports performance analytics tools.

Omnic took part in the Roux Institute Techstars Accelerator program in December, a program of Portland-based Roux Institute at Northeastern University aimed at helping startups refine their business models and attract investors.

The company was founded by Shaun Meredith and Chuck Goldman and has four full-time employees, including the two founders.

Omnic said the capital will allow it to continue to build out the esports industry’s first artificial intelligence platform, named Forge, which is used to help esports players improve their performance. The platform uses gameplay video to gather statistics and analyze players’ performances.

Investors in this round of funding include Rich Miner, co-founder of Android and a former partner at Google Ventures. Miner met Omnic’s founders in Portland at the Techstars accelerator.

Other investors include Steven Koltai, who was former President Barack Obama’s senior adviser for entrepreneurship, and Sam Brin, one of the first employees at Robinhood Financial, a low- or no-fee financial services firm.

Omnic says the global sports analytics market generated $2.2 billion in 2020 and is expected to grow to more than $10 billion by 2028. The company has signed up two professional esports teams, a collegiate team and a club team for its analytics tools.

Omnic is also backing the development of esports in Maine and recently partnered with Boston-based Uptime Esports to explore bringing a club team to the state. Omnic is also providing its artificial development platform to Uptime Esports to help improve its players’ performance.