LEWISTON — Mackenzie Fritz has joined Rinck Advertising’s public relations and influencer marketing department.

She joined the agency as an influencer marketing manager, managing influencer marketing and affiliate marketing campaigns for multiple clients, including Dove, Vaseline, VetriScience, and E-Cloth, among others. 

“I am excited to continue my career in influencer marketing with Rinck,” Fritz said. “I am passionate about this industry and am thrilled to find an opportunity here in my home state.” 

Before joining Rinck, Fritz worked at a marketing agency in Boston from 2018 to 2021, where she quickly rose the ranks in the influencer marketing department. She oversaw all influencer marketing campaigns across more than 28 accounts and multiple social media platforms, specializing in consumer packaged goods and shopper marketing. An influencer herself, Fritz brings a unique approach to the role as she can evaluate from the perspective of both the influencer and the agency or client.

An Owl’s Head native, Fritz moved back to Maine in 2021.

“Mackenzie has already proven herself to be such an excellent addition to our team,” Katie Greenlaw, vice president, public relations and influencer marketing, said. “She is strategic, proactive, and highly skilled at finding the right influencer partners to fit our clients’ needs, as well as negotiating and managing partnerships that will deliver on our objectives. She is on top of current trends and bringing forth ideas to ensure our influencer marketing campaigns are successful.” 

Fritz is a 2012 graduate of the University of Maine and lives in Scarborough with her husband. 

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