Lisa Ardia promoted to associate director of media at Rinck Advertising.

LEWISTON — Lisa Ardia has been promoted to associate director of media at Rinck Advertising in recognition of her continued efforts to expand Rinck’s media capabilities and bring exceptional innovative solutions to clients.  

Ardia first joined Rinck in 2012 as a member of the digital development department and made the transition to the media team where she has become the resident expert on all things search marketing. In her role, Ardia creates, analyzes, tracks and optimizes paid search marketing campaigns for the agency’s clients, including the Maine Center for Disease Control, the Vermont Department of Health, Food Science, and MaineGeneral Health, among others 

Ardia holds certifications for Google Ads Search, Display, Video, Measurement, and Creative and is responsible for managing Rinck’s Google Partnership, which requires her to complete annual testing to demonstrate proficiency with Google’s products. This expertise as a Google Business Partner has very real benefits for Rinck clients who rely on a strategic approach to utilizing Google and its many tools. 

This expertise as a Google Business Partner has real benefits for Rinck and its clients. By achieving this status, Ardia has access to early beta testing opportunities and early peeks at new tools prior to release. Achieving and maintaining this partnership status allows Rinck to be at the forefront of algorithmic changes, keeping the agency and clients at the cutting edge of the ever-evolving media space.

In addition, her groundbreaking work on innovative and unique usage of the Google Ads platform has resulted in Rinck client campaigns being featured in several Google case studies. Through her work on campaigns for the Maine CDC, Ardia has tested and developed programs that have to become bestpractice for national CDC counter-marketing executions.  

Additionally, in her new role, Ardia will manage two of Rinck’s media team members, while continuing to offer services directly to clients. 

Ardia lives with her husband and three dogs in Minot and in her spare time enjoys thrifting, golfing and supporting local small businesses.

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