The annual awards recognize the best work of communications, public relations, and marketing professionals, in addition to student practitioners, based in Maine. Entries were scored by the Public Relations Society of America chapter in Phoenix, Arizona. 

Rinck earned a gold award in the category of integrated communications campaign and a gold award in the category of innovative use of social media. The campaign was developed in support of Rinck’s client, Dove Nourishing Body Care, to build loyalty and advocacy with consumers. Rinck developed the Dove Everyday Hero program to recognize the heroes in communities around the country during the pandemic, including those who work in health care, public service, education, retail, hospitality, transportation, nonprofits, and other areas.

Rinck also earned two gold awards for its work with Dunkin’ of Maine. The Dunkin’ Blueberry Platform Launch took gold in the paid-earned-owned campaign category, and the Dunkin’ Maine Blueberry Mix-Off also took top honors in the category of special events. The blueberry platform launch was developed to celebrate the launch of the limited-time blueberry lineup.