I am writing in response to Christine Peters’ op-ed on Maine’s proposed legislation ending the sale of flavored tobacco, where she argues that the policy targets the wrong issues (“Maine’s proposed flavored tobacco ban takes aim at the wrong targets,” June 15).

While I respect differing opinions, I firmly believe that ending the sale of flavored tobacco products in Maine is a crucial step toward protecting public health and reducing the harms associated with tobacco use.

Flavored tobacco products, such as menthol cigarettes and fruit-flavored e-cigarettes, have been deliberately marketed to attract young people. The enticing flavors mask the harshness of tobacco and make it easier for adolescents to initiate tobacco use.

Studies have consistently shown that flavors play a significant role in the initiation and addiction of young smokers. By banning the sale of flavored tobacco, Maine would send a clear message that the health of its residents, particularly its youth, is a priority.

Contrary to Peters’ assertion, ending the sale of flavored tobacco is not an attack on personal freedoms, but rather a necessary safeguard against a predatory industry that profits from addiction.

Protecting public health by curbing tobacco use is a responsibility that transcends individual preferences. We must prioritize the well-being of our communities over the interests of tobacco companies.

I urge policymakers and readers alike to consider the overwhelming evidence in support of the legislation. It is a necessary measure to protect our youth, promote public health, and build a stronger and healthier Maine.

Mia Pivirotto, pediatrician, Lewiston

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