A rugged-looking man in orange rain gear stands on a fishing boat cradling a lobster the size of a baby seal.
Over the course of a two-minute video, he selects a shirt from a closet full of flannels, takes a sip of Moxie, buys a bottle of Allen’s Coffee Brandy, goes shopping at Marden’s and Renys, orders an Amato’s Italian and cracks into a lobster — kind of.
This is “The Most Maine Man in the World,” according to one of the latest AI-generated videos by YouTube channel Lore Alive. The series is a spoof of Mexican beer Dos Equis’ long-running ad campaign featuring The Most Interesting Man in the World, which, coincidentally, the brand just revived.
Although the parody video is riddled with inaccuracies — from the location of the steering wheel on a lobster boat to the Subway-like sandwich bread used for the Italian — some of the assertions in the script do ring true.
“Even the locals in The County consider him to be from up north,” it says admiringly. And, getting at our residents’ signature stoicism, “He wears shorts in February just to feel something.”
Others, however, are head-scratchers: “His red snappers are legally classified as percussion instruments,” it says. And the tubed meat featured in the corresponding clip looks — in color and size — more like a kielbasa.
That’s where content creator Max Kaplan’s lack of familiarity with Maine is apparent. But, considering he’s never even been to the state, some of the cultural references he was able to glean from his AI-assisted research are pretty spot on.
Kaplan, 22, is clearly a quick study. The recent college graduate, who majored in biology, was planning to go to a physician assistant program but started making YouTube videos as a side hustle while working as a surgical assistant in Colorado. Six months later, he’s gotten “likes” from celebrities, including DJ and record producer Diplo and former NFL player Warren Sapp, along with job offers that have convinced him to change his career path.
When he’s getting paid to make videos for clients — like the Fortune 500 company, big-name brand and tax firm that he said have come to him (but wouldn’t name) — he puts more time and effort into editing out the errors. Of the Dos Equis spoofs, he said, “I think it’s just kind of funny to leave that stuff in.”
Plus, the gaffes generate more comments, which helps the algorithm, he said.
The programs that Kaplan uses have gotten better since his first videos in the series — of the most New York man, who wears Timberlands and a Yankees hat and was “born during a traffic jam and (has) been yelling ever since,” and the cliche Florida man, which “was an easy one,” said Kaplan, and has the most views on YouTube at 164,000.
The videos didn’t get much traction at first, then the Florida one took off “out of nowhere,” Kaplan said, leading him to do a whole series. He only has a few states left.
“It’s really random and kind of weird to see which ones blow up,” he said.
His video of a steak-loving corn farmer from Nebraska helped boost his Instagram account, which now has nearly 50,000 followers.
The Maine video, posted Jan. 7 on YouTube, had 4,600 views as of Tuesday and nearly 12,000 likes in the week since it was shared on Instagram.
While commenters have pointed out what’s wrong with the video both factually (the Bay of Fundy is in Canada) and culturally (no lobsterman would stand on the shore taking in the ocean view), they’ve also commended the script for hitting on many cherished Maine customs.
Several of the lines, however, are simply true of the average Mainer, rather than the most Maine Mainer of all.
“He drinks Moxie for the taste,” it says. As opposed to what, the street cred?
And he doesn’t need a plow guy because, get this: “He already has one.”
But discovering the video’s flaws — through to the end, when he cracks into an unidentifiable part of a lobster — can be what makes it worth watching over and over.
Which shows how, even when AI gets it wrong, it’s still winning.
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