Donna M. Perry/Sun Journal

Patty Schoen, a member of the Jay Middle School Pay It Forward Committee, left, leads students and teacher Kate Whittmore, right, during rehearsal for the second annual Kindness Counts Kick-Off Concert. The program begins about 1 p.m. Friday in the school gym. Shepherd’s Pie will perform along with students. “The focus is to get kids really thinking about if you do a kind deed for someone, their more than likely to turn around and do something nice for someone else,” Schoen said. Other staff members participating in the program are Nancy Grimaldi, Scott Hartford, Susan Sandler, Lynn Ouellette and Tennie Harrington. Rehearsing here are, back left, Brooke Steele, Emilly Lafleur, Sydney Bishop, Alexa Fryover, Kendra Peart, Brittany Paradis, Mikayla Oswald, Emily Taylor and Deiree Smith. Absent from the photo is Shamira Tanguay.