FARMINGTON — The Franklin County Network of Networks will host two Maine High Peaks branding strategy sessions.

The first one will be held from 7:30 to 9:30 a.m. Tuesday, Feb. 28, at the University of Maine at Farmington. Simon Rucker, executive director of the Maine Appalachian Trail Land Trust, will be the guest presenter on behalf of the High Peaks Initiative.

The second session will be from 8 to 10 a.m. Wednesday, March 1, at the Sugarloaf Inn in Carrabassett Valley with guest presenter Nancy Perlson, also representing the High Peaks Initiative.

The ultimate goals of a regional branding strategy are to represent the allure of a destination for potential visitors and to help the region better understand what industries and types of investment it is trying to attract. A regional brand should appeal to the types of people and markets a region is looking for, both for tourism and for relocation. The brand development process encourages destinations to assess and market who they are as well as who they want to become.

Comprised of three networks, fcNET (higher education and training), fcTourism and the High Peaks Creative Council, the Franklin County Network of Networks seeks to strengthen the region’s business sector and encourage entrepreneurial enterprises with strategies that build on the assets that already contribute to Franklin County’s special quality of life. Tourism business owners are encouraged to join the branding process.