They had been outside searching for hours in the bitter February cold for Scooby, with no sightings. But just as important, social media was heating up fast about Scooby’s disappearance and more help was on the way.

By that point, at least five people were out physically searching for the wayward Scooby in spite of the hour and the cold. Yet just as important, word was spreading fast on social media and more or more eyes were turned on the problem.