Student athletes capitalizing on the new ‘name, image and likeness’ policy say promotions lead to increased visibility, even if the financial payoffs are slim.
Travis Lazarczyk
Columnist
Travis Lazarczyk has covered sports for the Portland Press Herald since 2021. A Vermont native, he graduated from the University of Maine in 1995 with a BA in English. After a few years working as a sports information director and in the ski industry, he began his journalism career at the Berlin (N.H.) Reporter in 1999. Prior to joining the Press Herald, Lazarczyk spent 20 years covering sports in central Maine at the Morning Sentinel and Kennebec Journal. He's been twice honored as the Maine Sportswriter of the Year by the National Sports Media Association.
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