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Posted inEncore

Looking Back on May 28

100 Years Ago: 1921 Cold, raw weather didn’t prevent a large attendance at the May day exercises on the Bates campus Wednesday afternoon. If the sun did not shine as brightly as might have been desired, the beautiful, many-colored costumes against the somber greenness of the mountain background gave a sufficient brightness to the arena […]

Posted inDr. Roach

Marketing pharmaceuticals to the public

DEAR DR. ROACH: As I watch TV, I see a lot of drug advertisements. Why would the drug companies advertise to the general public when doctors are the people prescribing the new drugs? Or are they advertising to doctors through TV and the general public just sees the advertisement? — C.S. ANSWER: I do not […]