PORTLAND – The Power of Brand Management, a Portland Marketing Association seminar, is set for Friday, Jan. 23, at The Marriott at Sable Oaks, in South Portland.

The time is 8 a.m. to noon.

Barry Kessel, president and managing director of Wunderman in New York City will be the speaker. His clients include IBM, Ford, Heineken, Gillette, Citibank, FedEx, NASCAR, Whirlpool, Sears and others.

Local case studies will be presented by Paul Goulding, communications director for Day One, and Tony McKim, president of First National Bank of Bar Harbor.

There will be an interactive panel discussion and a question and answer period.

The cost for members is $35; nonmembers $45; students $15. A continental breakfast is included. Register via e-mail: [email protected]

The Portland Marketing Association is a nonprofit organization whose goal is to provide ongoing marketing-related education and support to its members and to the region’s business community.