n The nation’s first mass-marketed soft drink

n Founded in Lowell, Mass., in 1884 by a Union, Maine, doctor

n Originally claimed to cure impotence, paralysis and dementia

n Was America’s most popular soft drink up to the early 1920s

n Distinctive flavor is derived from gentian root

n Noun meaning pluck and tenacity evolved from the brand name

n Boston Red Sox slugger Ted Williams endorsed the soda in the 1950s

n Fan club is called the New England Moxie Congress

n Brand is now owned by the Atlanta-based Monarch Beverage Co.