AUBURN – Auburn Savings was recently featured in the September issue of Independent Banker Magazine for its creative “Art of Banking” marketing campaign.
The theme was originally conceived by LapChick Creative of Portland and has since been expanded upon by the bank’s own Marketing Committee and local consultant Suzanne R. Roy. The resulting campaign has produced ads that feature art works such as “Mona Lisa” and “Whistler’s Mother,” while calling attention to the bank’s well-designed products and personalized service.
The art theme has been further enhanced by the bank’s efforts to encourage art within the Lewiston-Auburn community. Each month, Auburn Savings features the work of a local artist in the lobby at each of its two locations.
Auburn Savings, one of Maine’s smallest financial institutions, maintains branches at 256 Court St., Auburn, and 325 Sabattus St., Lewiston.
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