LEWISTON – The name may be settled, but the price tag and look of Androscoggin Bank’s new deal with the Colisee are still being worked out.

Androscoggin Bank announced Monday that it would purchase the naming rights for the Colisee. The bank’s name will be put up in lights over the ice arena’s entrance and added at several places within the building. It will also be included in advertisements, press releases and other promotions.

City Administrator Jim Bennett said the bank has agreed to a six-year deal, with an option to extend the contract for an additional four years. The bank is paying “six figures” for the naming rights, Bennett said. The exact figure is settled, but Bennett declined to release it until the contract is signed.

Logo design

The deal should be finalized next week, said Deputy City Administrator Phil Nadeau. His next step is designing the combined Androscoggin Bank and Colisee logo. Artists from Global Spectrum, the management company in charge of the Colisee, are working on it now.

“We don’t know if it will be separate letters lit up or something illuminated from within,” Nadeau said. The new logo and name should be up before the local semi-pro hockey team’s opening game in the fall. The Maineiacs first game is scheduled for Oct. 6.

The city took over Colisee ownership in 2004, assuming $4.2 million in debt and adding an estimated $1.5 million in improvements. Those include a three-floor glass facade, a third-floor party room and event space and a second-floor concession stand. A ticket counter, offices and a pro shop were installed on the first floor.

The city began offering the naming rights in 2004, hoping to get $75,000 per year for them.


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