WASHINGTON (AP) – Celebrity chef Rachael Ray says helping the hungry can be easy as pie.

Ray is promoting the Great American Bake Sale, a national campaign in which participants hold bake sales this summer to raise money to feed hungry children.

“Imagine what it’s really like to go hungry,” Ray said on ABC’s “This Week” broadcast on Sunday. “And then imagine what that must be like for a small child, how that must make them feel, completely lesser-than in every way; they’re not good enough to get food?”

The Great American Bake Sale was created in the charity Share Our Strength in partnership with PARADE Magazine. This year it runs from May 19 to August 31.

“I mean, it’s a very simple concept,” Ray said. “When you go togreatamericanbakesale.org, you can read all about it and invite individuals of any age to throw a bake sale, starting this weekend and throughout the summer, to raise money to help feed hungry kids in their community.”