Call ’em geegaws, goodies, freebies, or schwag, but the Androscoggin Business to Business Trade Show is the mother lode of promotional kitsch.

Among the favorites:

• Androscoggin Bank transformer pen. Press the button and presto! Arms raise and what looked like small bottle opener becomes a functioning pen. Way cool.

• Creative Office Pavilion potted plants. Clever marketing. While you dillydally deciding which plant to choose, staffers flip through design options to bring your office into the here and now.

• Wilbur’s Chocolates. Yummy samples, plus you can get foil-covered chocolate coins stamped with your company’s logo.

• Mechanics Savings Bank balsam sachet. Besides providing a dash of aromatherapy, MSB gets points for using client Paine Products in its display.

• Fletcher Realty American flag. Promoting Flag Day and their booth. Worth noting – these flags were made in the USA.

• Oxford Networks light. A bouquet of fiber optics that change color. Mesmerizing and perfect for the hip concert-goer.

• Northeast Bank ice cream. Haagen Dazs or Hoodsies, these half-pint handouts kept the bank booth busy.