Let’s grow together: New logo symbolizes growing philosophy

By Dave McLaughlin
Freelance Writer

Throughout its 71 years of member-centered service, Oxford Federal Credit Union has helped thousands of members meet their savings and investment goals, and lending needs, through the long standing culture of credit unions – “People Helping People.”
From its humble beginnings in 1938 on the docks of the Oxford Paper Company to where it has evolved today, Oxford Federal Credit Union has remained true to its mission of building lifetime financial relationships by offering quality products and personalized service to the communities it serves – which is anyone who lives, works, worships or attends school in Oxford County.
With an eye to the future, while preserving a successful past, Oxford Federal Credit Union will be introducing a new logo that some members and staff say reflects the credit union’s progress and growth. The fresh new-look logo, with a planned unveiling of April 15 at the Annual Meeting of the Membership, is one element of a comprehensive branding plan designed to position Oxford Federal Credit Union as the preferred financial institution in Oxford County.
The new logo which will be unveiled in April also helps illustrate our pledge to customer service. Our new tagline is “Let’s Grow Together.” We chose this tagline to reinforce to our members that we are there for them. We want to be a part of their success as much as they are a part of our success. We want to help our members grow too, and how do we do that? With excellent customer service.
“We involved the entire staff in discussing Oxford Federal Credit Union’s readiness for change and later sought their input on specific logo designs,” Steven Hildebrand, marketing coordinator at OFCU said. “Our process brought far greater consensus for this design than any of us anticipated. Our staff has a great affection for the logo and its tagline – ‘let’s grow together.’ The ‘tree’ in the logo resonated with the employees, who like the sturdy branches which continue to grow, and the colorful leaves are representative of our wonderful members.”
Oxford Federal Credit Union has been serving the community since 1938 by providing low-fee financial services and unparalleled customer commitment, always working to preserve members’ assets while providing financial services to meet members’ needs.
“Our members are also owners, helping each other offer lower interest rates on loans, higher interest rates on deposits and other competitively priced financial services,” Hildebrand said.
In September of 2009, OFCU will move it’s Oxford, Maine office of Oxford Federal Credit Union to Norway, Maine, having recently purchased the former Ketner Pharmacy property, located at 54 Fair Street in Norway. The new office offers plenty of parking, easy accessibility, a spacious and private interior for member transactions and a drive-thru and night deposit box.
Whether our members utilize the main office in Mexico or the branch office in Oxford, they are owners of the business and can all take advantage of the many benefits of membership – like the compassionate, professional service from local decision makers, and the practical, convenient services needed to accommodate the busy financial lives of our members. Being a resident of Oxford County can bring you to Oxford Federal Credit Union, but our friendly service and countless benefits will help you stay a member of the Oxford Federal Credit Union family.

Two locations:

225 River Road
P.O. Box 252
Mexico, Maine 04257
Tel: (207) 369-9976

1591 Main Street
Oxford, Maine 04270
Tel: (207) 743-2638

Toll Free: 800 991-9219