WELCOME, N.C. (AP) — Richard Childress Racing will lose sponsor Jack Daniels at the end of the season.
Jack Daniels has been with RCR since 2005 and spent this season sponsoring the No. 07 Chevrolet for Casey Mears. The decision was made after a change in spending priorities by parent company Brown-Forman.
“While it is difficult for us to end our formal relationship with RCR, the current economic environment has compelled us to reevaluate our spending, and we’ve concluded that other areas in the marketing mix require additional investment,” said Tim Rutledge, vice president and brand director for Jack Daniels.
Jack Daniels has been with three different drivers at RCR through 171 races. Its most successful stint was with Clint Bowyer in 2007 and 2008, when he twice made the Chase for the championship and finished third and fifth in the final standings.
But Childress this season moved Bowyer to a new fourth team in the organization and signed Mears for the No. 07 with Jack Daniels.
Childress gave no indication what will happen with Mears or his fourth team in 2010.
“We understand the shift in their spending priorities during these tough economic times, and the No. 07 Jack Daniel’s Racing program will continue to provide that successful platform for the rest of the 2009 season,” Childress said.
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