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Aimee Goodwin, left, of Goodwin Design, and Jennie Malloy, right, of mCommunications, announce the launch of a new branding venture, The Brand Collective. TBC represents the convergence of creative professionals in the branding industry who collaborate to deliver intelligent and creative branding solutions to businesses and nonprofits. Although it is not an agency, according to Malloy, TBC offers brand strategy and development, strategic marketing, public relations, Web design, logo development, publication/collateral design and development, advertising and copywriting. Working through The Brand Collective, businesses collaborate directly with the owners and founders of design, communications and marketing firms. To learn more go to: www.brandmaine.com.
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