AUBURN — Provider Power, the parent company of Electricity Maine and ENH Power in New Hampshire, recently hired Candace Sanborn as vice president of marketing and William Fessenden as director of media strategy.

Sanborn has more than 25 years of marketing experience, most recently with Encompass Marketing, which she co-owned for 13 years. Sanborn will oversee the Provider Power marketing effort, with a focus on the long-term strategic branding of ENH Power and Electricity Maine, as well as branding additional electricity supply companies that Provider Power will create as it expands into other states with deregulated electricity.

Fessenden also comes from Encompass Marketing where for the past six years he was a public relations and marketing specialist. With Electricity Maine and ENH Power, his responsibilities include media planning, Web and social media strategy.

Originally from California, Sanborn has lived in Auburn for the past 18 years and serves on the Board of Directors of Central Maine Medical Center, the United Way of Androscoggin County and the Maine Community Foundation.

Fessenden, a resident of Sabattus, is on the RSU 4 Board of Directors and is a board member of Volunteers of America Northern New England.

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