SOUTHWEST HARBOR — There are few places as suitable for showcasing a high-end, luxury consumer product as Boston’s Financial District, even when it happens by accident.

Hinckley Yachts, which is based on Mount Desert Island, got a lot of publicity and social media attention on Wednesday in Boston, where a truck hauling one of the company’s famed jet-propelled picnic boats got stuck against a snowbank in downtown while en route to the New England Boat Show at the city’s convention and exhibition center.

Hinckley’s picnic boats, which vary in size, cost in the range of half a million to more than $2 million when new, while used boats often fetch a price of a few hundred thousand dollars, according to used yacht listings posted online.

For about an hour, the brand new 43-foot Talaria model vessel sat blocking the intersection of Lincoln and Summer streets while workers and volunteers tried to free the boat and move it. The incongruous image of the luxury motor yacht — a symbol of summer leisure — wedged against a large pile of snow in the middle of the city was a draw for news crews and passers-by weary of a snow-heavy winter that has had a stranglehold on New England for the past several weeks.

According to the Boston Herald, the city has gotten more than 70 inches of snow in the past 30 days, breaking the 1978 record of 58.5 inches. Several local snowfall records in Maine also have been set since late January, with many towns getting 5 feet or more. Eastport broke a statewide record for snowfall over 10 days with 76 inches from Jan. 24 to Feb. 2.

Several Boston media outlets reported Wednesday that the picnic boat is a new acquisition of Robert A. Vincent, president of Worcester-based David Clark Co., which makes high-tech commercial communications equipment. The boat is named “Maggie Mae” and will be based in Jamestown, R.I.

Vincent told WBZ, the CBS affiliate in Boston, on Wednesday that he was kind of nervous to have the boat stuck and blocking traffic downtown.

“They had to bring it in today in between snowstorms,” Vincent told the TV station. “I feel bad that the boat and trailer caused a traffic jam in Boston.”

Phil Bennett, vice president of the Southwest Harbor yacht manufacturer, told Boston.com that the company has not been put off by the incident or the harsh winter that has contributed to it.

“People think because we have snow we don’t do anything,” Bennett told the news website. “Those of us that live and work here — we’re building and moving boats right through the winter.”