SOUTH PARIS — U.S. Cellular has moved to a new retail store at 156 B Main St.

The store was built with state-of-the-art features that make shopping for the latest smartphones, tablets and accessories easier. Updates include an expanded device discovery zone, a connected devices engagement counter and a lounge. It has a large showroom and features multiple phone bars with interactive screens designed to allow customers hands-on access to the latest devices from Apple, Samsung, LG, Motorola and others.

U.S. Cellular invested $370,000 in the store, and it employs nine associates. It is open from 9 a.m. to 7 p.m. Monday through Saturday, and noon to 5 p.m. Sunday.

For more information, contact the store at 207-744-0240.

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