LEWISTON — Rinck Advertising won a Gold Bell Ringer Award from the PR Club of New England for the agency’s Mega Influencer campaign with TikTok star Lexy Burke on behalf of the agency’s client, Dove Nourishing Body Care.

The PR Club’s annual Bell Ringer Awards symbolize outstanding achievement for the region’s public relations and marketing industry.

The goal of Rinck’s “Dove Everyday Hero” influencer campaign was to celebrate the everyday heroes who were helping their communities through the early days of the pandemic. To do this, Rinck secured a partnership with Burke. The mega-influencer with more than 1.1 million followers on TikTok had grown her audience through providing oversized tips to servers in her local Nashville area, crowdsourced via small donations from her followers.

Rinck identified deserving Everyday Heroes for Burke to shower with gratitude and $1,000 from Dove throughout Nashville and across the entire U.S.

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