If you are an Amazon Prime Video user, get ready to see ads on movies and TV shows starting next month.
Prime will include ads beginning on Jan. 29, the company said in an email to U.S. members this week, setting a date for an announcement it made back in September. Prime members who want to keep their movies and TV shows ad-free will have to pay an additional $2.99.
Amazon also plans to include advertisements in its Prime service in the United Kingdom and other European countries, as well as Canada, Mexico, and Australia next year.
The tech giant follows other major streamers – such as Netflix and Disney – who have embraced a dual model that allows them to earn revenue from ads and offer subscribers the option to opt-out with a higher fee.
In its email, Amazon said it will “aim to have meaningfully fewer ads” than traditional TV and other streaming providers.
The ads, the company said, “will allow us to continue investing in compelling content and keep increasing that investment over a long period of time.”
Copy the Story LinkSend questions/comments to the editors.
Success. Please wait for the page to reload. If the page does not reload within 5 seconds, please refresh the page.
Enter your email and password to access comments.
Hi, to comment on stories you must . This profile is in addition to your subscription and website login.
Already have a commenting profile? .
Invalid username/password.
Please check your email to confirm and complete your registration.
Only subscribers are eligible to post comments. Please subscribe or login first for digital access. Here’s why.
Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.