By the time you read this, Museum L-A will be no more. The museum is rebranding itself as the Maine Museum of Innovation, Learning and Labor, or Maine MILL. It’s the next step in a long-term plan to build a new museum, rebrand and redefine the mission and vision of the organization.

“Our ultimate goal is to elevate this important history and culture museum into a regional icon,” Rachel Ferrante, executive director of the museum, said. “This rebranding process is a critical early step.”

The museum’s new look and branding will make its debut this week, with a new website as well. A new exhibit will highlight the reopening of the museum and will open to the public Feb. 9. It is called Who We Are/Who Are We?

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