AUBURN — Organizers of a social-media savvy small business event hope cloudy weekend weather will put people in a shopping mood.
L/A Cash Mob organizer Angie LaFrance said 144 have joined the effort via a page on Facebook.
“We don’t know how many of those people are actually going to show up,” she said. “We also don’t know how many read about it in the paper, never went to Facebook and registered, but we hope quite a few do.”
A cash mob is a buy-local version of a flash mob — a crowd is instructed via social networks such as Facebook or Twitter to go somewhere and perform some sort of an act. But instead of shouting something or doing some random stunt, cash mob participants show up with money in hand ready to buy. They go to a locally-owned business, spend a minimum of $20 per person then retire to a local watering hole to celebrate.
The Twin Cities effort is scheduled for 11 a.m. Saturday, June 2, at 120 Center St., in the Center Street Plaza parking lot. Participants will be given the target location there. It’s still a closely guarded secret, Lafrance said.
“If the weather is rainy, maybe we’ll get a few more people wanting to spend the day with us,” she said.
Lafrance said she hopes the event is popular enough to do again and again. Anyone interested in being part of the mob or of having their business mobbed in the future should subscribe to the Facebook page or send Lafrance a message there.
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