RUMFORD – The town has a new slogan: “Discover Rumford – Gem at the Foot of the Falls.”

The Downtown Revitalization Committee chose the slogan from submissions and subsequent discussion at a meeting Monday night. Now, they must decide on a logo to match the slogan.

Four submissions for logos and slogans were submitted to the committee’s contest. The committee decided to use elements of them for the new slogan and logo.

Winners were: Jason Carrier, Rumford, who came up with the word, “discover,” and Tyla Strout, Sabattus, who created a skyline of Rumford. Both will receive $100 from the town’s economic development account.

Committee Chairman Bill French said on Wednesday that the committee sort of pieced the slogan together.

“I like the gem at the foot of the falls. We wanted to bring the falls in, and what a wonderful place this is. The words fit,” he said.

Barbara Smith-Baker, another committee member, said the logo is true of the area.

“It’s an accurate description. The town is a gem, the architecture, the people, the natural beauty, the infinite recreational opportunities,” she said.

The slogan and the submitted potential logos will go to a graphic artist who will create several designs.

At the committee’s Oct. 16 meeting, members will review the designs and come up with what they believe is appropriate, said Town Manager Steve Eldridge.

A request for proposals for a graphic artist is expected to go out in a couple of days.

“The committee wants to emphasize something that is really important to Rumford,” Eldridge said. “We talked about the river, the forest, the falls.”

When a final logo and slogan are chosen, expected by the end of the year, they will be used on letterheads, banners, signs and anything else used to promote the town, Eldridge added.

Also, the committee will soon put on display several possible designs for how the town could look as it undergoes revitalization. Artist Don Kerr created the drawings that will be exhibited in the windows of the vacant Clough and Pillsbury storefront on Congress Street, and on an as-yet unidentified storefront window on Waldo Street.