CONCORD, N.H. (AP) – A southern New Hampshire oil dealer will pay $780,000 to settle claims that he sexually harassed five female employees and tried to get one to lie for him.

The Equal Employment Opportunity Commission, which called Frederick J. Fuller “a serial sexual harasser,” announced the settlement Thursday with Fuller, Hudson-based Fred Fuller Oil. Co. Inc. and Fuller’s Convenience Store.

The lawsuit alleges Fuller groped the women, demanded sexual favors, fired or forced out some after they complained, tried to get one to lie about the harassment, and groped one during a sexual harassment training session. Fuller and the businesses admitted no wrongdoing in the settlement.

Fuller, who is divorced, also must get sensitivity training, provide additional training for the oil company’s managers and strengthen the company’s harassment policies. He no longer owns the convenience store.

The women’s shares of the settlement range from $70,000 to $222,000.

Citing its own investigation and state Human Rights Commission records going back a decade, the federal agency said of Fuller: “The record is abundantly clear that not only does he “not get it,’ he just doesn’t care. He is a serial sexual harasser.”

“Fuller engaged in almost every type of sexual harassment possible, short of rape. He assaulted, he touched, he humiliated, he berated and he insulted these women, all on account of their sex. His behavior was repeated, routine, egregious and continuous.”

Fuller’s lawyer, Peter Callaghan, denied it.

“That’s not true and it demonstrates the EEOC’s overzealousness in this case,” he said. “They were relentless in going after Fuller Oil employees to try to get them to join the case and seriously disrupted the business.”

Not so, EEOC lawyers shot back.

“We were no more relentless in going after Fred Fuller than he was in going after the women who work for him,” said Mark Penzel, senior trial lawyer at the EEOC’s Boston-area office. “The facts spoke for themselves.”

According to court papers, one woman alleged that Fuller crudely propositioned her to have sex on his desk in his office.

When he persisted, she said she told him, “Fred, if you don’t stop, I’m going to slap you so hard across your face that my hand’s imprint is going to be in your face. And then I’m going to walk out this door, and so are you, and your son, who’s sitting out there, along with the rest of your employees, is going to see that mark on your face … and I’m going to tell them why.”

Fuller said he didn’t remember the alleged incident.

“Might have been a big day in her life, but it was not in mine,” he said.

Complaints by two women led to the company’s first-ever sexual harassment training session in September 2003. Throughout a female lawyer’s presentation, Fuller “was laughing and making jokes in reference to the class,” one woman told investigators. “After the training was over and the lawyer had left, he called the trainer a lesbian several times.”

Charles Ballard, general manager of the oil company for 23 years, felt powerless and resigned in anguish over Fuller’s treatment of the women who had complained, according to the commission. Ballard told investigators that during a break in the 2003 training session, a female employee complained to him that Fuller had just snapped her bra.

One woman told investigators Fuller had pressured her to contradict things Ballard told investigators. When she said that would be lying, Fuller forced her out of the company, she said.

The woman said Fuller had sexually harassed her for years, including repeatedly asking her to let him handcuff her.

In a sworn statement to the state Human Rights Commission before the federal investigation, a 17-year-old cashier at the store said Fuller did handcuff her once. She said he backed her into a dark hallway and fondled her under her blouse.