Matt Johannes, left, and Ben Low, owners of the new Side By Each Brewing Co. opening later this year in Auburn, have started a Founders Community program that’s trading things like equipment naming rights and beer discounts for early start-up funds for the company. (Daryn Slover/Sun Journal file photo)Side By Each Brewing Co., which announced in June it was coming to the former Hammond Tractor on Minot Avenue in Auburn later this year, is rolling out two programs as it gathers startup capital, one of which leads to the burning question:

What would you name its bathroom?

The new brewery, started by Ben Low and Matt Johannes, will sell shares for a community-supported brewing program — think CSAs for vegetables, except for beer. Shares start at a yearlong half-share for $425 that buys you one liter of beer a week along with other savings and perks.

Low said those shares will tentatively go on sale around December, when the brewery hopes to open with coffee and beer samples from its pilot brewing system.

The other program, Founders Community, offers a limited number of support levels (75 at $500, 50 at $1,000, 20 at $2,500 and 12 at $5,000) in exchange for lifetime discounts on CSB shares, party invites and other perks.

Sign up at the $2,500 level and receive: “the opportunity to name a small piece of equipment (like a shiny fermenter, our sexy espresso machine or a luxurious restroom stall).”

“We tried to have fun with it,” Low said. “We’ll stop selling the Founders Community shares once we have beer to sell.”

That’s tentatively around March.

This report originally was published in The Buzz: Hannaford to add a cafe and Fuel is entirely booked through closing