PEOPLE TODAY are busier than ever and looking for convenient products to help them do basic household chores more easily and efficiently. For convenient one-step cleaning, many people are already using wipes in the bathroom, on windows, furniture and the floors. So why not use wipes to wash the dishes? That is exactly the logic that led Colgate-Palmolive to introduce the first-ever disposable dish wipe.

New PALMOLIVE DishWipes are pretreated with PALMOLIVE Dish Liquid. To use, consumers simply add water to lather and wash dishes as usual. The wipe is thrown away after finishing the dishes, so there is less mess around the sink. Each wipe is designed to last through a full load of dirty dishes.PALMOLIVE DishWipes have a durable three-layer construction. The top layer is made of textured fibers, which is ideal for cleaning dishes. The middle layer provides continuous suds and the bottom layer is made of soft fibers that are gentle on hands.”PALMOLIVE DishWipes are bringing this convenient one step cleaning process that the consumer seeks to dishwashing, truly revolutionizing dishwashing,” said Peter Ryan, vice President and General Manager of US Home Care.

For added convenience, the wipes are packaged in an attractive plastic tub with 20 individual wipes. They are also available in two fragrances, Original and Lemon Grove for a suggested retail price of $3.49.

Colgate-Palmolive is a leading global consumer products company tightly focused on Oral Care, Personal Care, Home Care, Fabric Care and Pet Nutrition. In the U.S. Colgate sells its quality products under such nationally recognized brand names as Colgate, Palmolive, Mennen, Ajax, Irish Spring, Softsoap, Murphy’s Oil Soap, Ultra Brite and Fab, as well as Hill’s Science Diet and Hill’s Prescription Diet pet foods. For more information about Colgate-Palmolive and its products, visit the company’s Web site at www.Colgate.com.