RANGELEY – Warren Cook, chief executive officer and general manager of Saddleback Maine, announced recently that Conrad Klefos has been hired as director of marketing.

A ski industry veteran and consummate marketing expert, Klefos will guide all of Saddleback’s marketing for the ski resort, including all of the sales, advertising, public relations, promotions, Internet marketing and real estate marketing at the resort. He will work with JoAnne Taylor in marketing and Chris Farmer in real estate, who have been guiding Saddleback’s growth since the resort was purchased by the Berry Family of Farmington in 2005.

Klefos has been working in the ski industry since graduating from college in 1975. Upon completion of a four-year program at the University of New Hampshire and receiving a bachelor of science degree in parks and recreation administration, Klefos began his career with the city of Lebanon, N.H., operating the town’s ski area. His passion for skiing and success from operating Lebanon’s Storrs Hill turned his career toward the ski industry. He has 25 years’ experience operating and marketing ski resorts. For 20 of those years, he was the director of marketing at Jay Peak Resort located in northern Vermont. In 2000, he left Jay Peak to assist with the launching of a new national ski publication, Ski Press USA Magazine. Later the company created a snow sports trade publication called Snowpress Show Daily. Most recently, he was associate publisher for Ski Press World Inc.

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