HARRISON – Move over Doug Flutie, Michael Jordan, Seth Wescott and all other faces on the Wheaties cereal box.

Devin Riley, a student at Harrison Elementary School, is the latest face to grace the box of Wheaties.

The student of Daria Melbye’s third-grade class was presented the custom Wheaties box showing the youngster in a heavy winter coat holding a big fish during a special presentation at the school Friday morning.

Riley was the first-place winner in the children’s division of the second annual Hannaford Ice Fishing Derby on Feb. 13 that was sponsored in part by General Mills. The derby, which was held on Long Lake in Naples, raised $14,000 for the United Way and the Maine Department of Inland Fisheries and Wildlife, according to Hannaford spokesman Matt Paul.

Paul said the supermarket chain has raised $25,000 in the last two years after three employees, Matthew Welch, Michael Nale and Dean Sawyer, who are avid ice fishermen, came up with the idea to raise funds for the United Way.

“They saw an opportunity to start a new event,” said Paul of the derby that has raised $25,000 in two years since it began. Ninety percent of the proceeds go to the United Way and the rest go to the Inland Fisheries and Wildlife department, he said.

All three men were at the event, along with General Mills representative Chris Morin. Riley’s classmates also received a box of snacks and other items donated by Hannaford and General Mills.

Riley seemed to take the cameras and a television interview all in stride. He was surrounded by his classmates during the presentation. One of them looked at the box of Wheaties and said, “I do remember you wore that jacket to school.”

As for the 27½-inch carp that won by one-half an inch, Riley said simply, “We ate it for supper.”

ldixon@sunjournal.com