Chances are you’ve seen him on TV, maybe in between your favorite shows.
He’s the one with the crew cut, the voice, the “Come join the par-tay!” who makes buying a used car sound like more joy than a day at the beach.
Glenn Geiser is that guy.
“A lot of people do wonder if that’s what I’m like in real life,” said Geiser, president of Bangor Car Care. “I am a very high energy and enthusiastic person. I wouldn’t say I’m quite as tweaked out as I am on the commercials.”
The ads have aired for two years, switching up every 60 days. Last week Geiser opened a car lot in Lewiston on outer Lisbon Street, Bumper 2 Bumper, his only satellite location outside the Bangor area. He expects to be in town once a week. We asked about his life in cars, his own wheels and what the “par-tay” is all about.
Name: Glenn Geiser
Age: 45
Lives: Brewer
Give us the skinny behind the commercials: How’d they get started? Jeff Damboise (in operations) and I were sitting in the office and we had had Time Warner Cable try to push us to do some television advertising, which we had never done prior. We were trying to think of something that would be different from what everyone else does. I said, “Geesh, I’ve been in the car business since I was 21 years old, and back in years past the car business used to be fun, it was like a party.” I said “We should throw a party on the front lawn, invite everyone to come join the party,” and when I said that, I immediately thought like a Mainer and exaggerated it a little bit, “Come join the par-tay!” So we used that in our commercials, kind of like the “Where’s the beef?” lady commercials years ago.
How long does it take to shoot one? One television commercial takes about three hours. Usually we’ll do two or three every time we shoot them. A lot of advertisers run the same ad forever or the same verbiage forever. We didn’t want to do that. We wanted constantly something new for the listener to hear or see.
Ever had any “No, no, I couldn’t possibly do/say that . . .”? Yes. We’ve had a couple of ideas in the past that one of us — usually me, being the more conservative one of the two of us, believe it or not — will say that’s a little too much or over the top. We’ve done some pretty goofy stuff, but there are some limitations if I think it’s going to hurt anybody or upset anybody.
Reactions when people spot you on the street? When I was Christmas shopping in the Bangor Mall during the holiday season, one day (it took) 16 times before I got out of the mall that I had to do “the voice.” People want me to say the “Come join the par-tay” line or they ask me if I’m the guy that’s on the commercials. We never really thought that that was going to be the big thing.
How’d you get started in the business? I was 15 years old in high school and I started working in a gas station. I started doing mechanical work and body work and detailing work as well as pumping gas. I had an instant drive toward transportation. Went to college at the University of Maine. Upon graduating I had a job offer to go work for Darling’s Ford right out of school. I worked for them in a variety of capacities for 10 years before going out on my own.
What do you drive? We have a wrecker and it always has a plate on it and I generally drive it because I don’t have to look for a plate or keys — I just get in and go.
Favorite music to cruise to: I’m very eclectic. I listen to everything from Christian rock to jazz and blues and everything in between. I used to sing and play four instruments many, many years ago. Almost everything, I will find some soul in it.
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