LEWISTON — Healthy Androscoggin announces that Mobil On the Way, 1930 Lisbon Road, has been recognized for its efforts to curb marketing of tobacco to youths.

Mobil On the Way has become a Star Store — a responsible retailer that takes seriously the role as a community member in reducing the visibility of tobacco advertising to kids.

The purpose of the Star Store program is to reduce the amount of minors’ exposure to tobacco promotional messaging in retail stores, such as special price and discount signage, free branded promotional items, and general tobacco company in-store posters, signs and other visible logos. The Star Store program works in combination with NO BUTS! (Blocking Underage Tobacco Sales), the Maine CDC program to stop the illegal sale of tobacco to minors.

One-third of underage experimentation with smoking is attributed to the tobacco industry’s marketing tactics. Studies also show that the more in-store tobacco advertising a retailer has, the more youths think that tobacco use is common and widespread.

For more information about Healthy Androscoggin, call 207-795-5990 or go to www.healthyandroscoggin.org.

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