With their Auburn-based Cheating Gourmet frozen food brand, brothers Scott and Jon Demers have entered the seafood appetizer market, tackled low-fat hamburgers and now, they’ve added shrimp and rice bowls to their brand.

One of Auburn-based Cheating Gourmet’s newest dishes is a cilantro lime shrimp and rice bowl. (Submitted photo)

According to a story on ProjectNosh.com, the brothers raised more than $2 million earlier this month with goals of tripling the company’s distribution and growing its sales team.

The Demerses remain the majority owners of the company.

“You look at the category and there was nothing in there that brought a new life or that was innovative or spoke to today’s consumers,” Scott Demers said on the website. “So the secret success here is a healthy item that is also super convenient. Bringing those two together has been a magic formula for us.”

The new shrimp bowls are available locally at Shaw’s, according to Cheating Gourmet.

This story was originally published in “The Buzz: Fireside Inn’s half-million-dollar makeover.”


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