One of the world’s most successful brands committed ideological hara-kiri this week. Recognized around the world as a symbol of manly civility for more than a century, Gillette will now be remembered as the company that did itself in by sacrificing a massive consumer base at the altar of progressivism. To which I say: R.I.P.-C. […]

For three decades, Gillette promised its customers “The Best a Man Can Get.” An individual. Acquisitive. Assertive. And always clean-shaven. This was the vision of masculinity depicted in an ad campaign that debuted in January 1989 during Super Bowl XXIII. The early days of the George H.W. Bush administration and the end stage of the […]