LEWISTON — Rinck Advertising is pleased to announce the addition of Yany Avelar, UX/UI designer. Avelar brings a wealth of design, user research, and programming experience to Rinck, having previously worked for creative agencies, editorial companies, and as a freelance designer. Before coming to Rinck, Avelar served as lead multimedia designer at 605 Creative Co. and […]
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Posted inBusiness, Noteworthy
Dental Herb company selects Rinck Advertising as agency of record
LEWISTON — Dental Herb Co., based in the White Mountains of New Hampshire, has selected Rinck Advertising as its new agency of record. Since 1996, Dental Herb Co. has strived to be a leader in natural oral health by innovating effective solutions and inspiring every person to understand why a healthy mouth is vital […]
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Posted inBusiness, Noteworthy
Rinck Advertising chosen as Davey Award silver winner
LEWISTON — Rinck Advertising was recently honored as a Davey Award silver winner for its work on the Intermodal Association of North America’s membership campaign. The 18th Annual Davey Awards honor outstanding creative work from the best small firms, agencies and companies in the world. The association represents the combined interests of the intermodal freight […]
Posted inBusiness, Lewiston-Auburn
Women in Small Business: Laura Rinck of Rinck Advertising recruits ‘the best humans’
The president’s strategy is to create an intellectually challenging but psychologically safe space for geniuses, to inspire courage and unleash their power.
Posted inBusiness, Maine
Advertising firm banks on Maine ties
Garrand Moehlenkamp transitions to new leadership while trying to increase its presence in the food and beverage industry.
Posted inBusiness
Legal marijuana industry struggles to create a buzz through advertising
As the cannabis industry grows, generating an estimated $10 billion in annual sales, states are increasingly approving medical marijuana programs and passing adult-use laws. But for marketing agencies, marijuana dispensaries and cannabis brands, advertising the pot brings its own hurdles. Online platforms with prime advertising space like Facebook and Google do not allow drug, or […]
Posted inOp-Eds, sj-web
Making it right for the 'Red Eddies'
When I was in high school, I tried out for the basketball team and — much to everyone’s clear surprise — made the roster. I scored exactly one basket during the entire season, which was chalked up to a lucky shot because I truly lacked any skill for the game. I remember being relieved when […]
Posted inNation / World, sj-web
U.S. companies distance themselves from NRA as pressure mounts
NEW YORK (AP) — Three more companies said Friday they had ended discount programs with the National Rifle Association, as U.S. corporations take a closer look at investments, co-branding deals and other ties to the gun industry after the latest school massacre. Petitions are circulating online targeting companies that offer discounts to NRA members on […]
Posted inNational Sports
These 7 Super Bowl commercials tried to give us hope
This year’s Super Bowl capped off a politically divisive season for the NFL, filled with protests and presidential politics . Commercials that opted for a more serious tone were therefore left with a tricky task to fulfill. They had to appear woke but, at the same time, somehow pander to the broadest demographic possible. The […]
Posted inLetters, sj-web
Aggravating advertising
I loved the letter by Marc Jalbert of Lewiston (Aug. 18). I agree wholeheartedly with all he said and will add my opinion, as well. Considering how much people pay for phone service, television reception, computer services, etc., we are constantly bombarded with ads/commercials of no interest to me and probably many others. I get […]