BOSTON (AP) – The Boston Red Sox are going to the beach.
Fenway Sports Group, the baseball club’s sports marketing affiliate, is teaming up with the national beach volleyball tour to stage an event in Boston this summer. The AVP Boston Open will take place in nearby Quincy on Aug. 16-19.
“Since we’re in a baseball stadium, I’d say it’s a home run,” two-time Olympian Logan Tom, who had never been to Boston before, said in a news conference at Fenway Park on Wednesday.
FSG is a wholly owned subsidiary of New England Sports Ventures, which owns the Red Sox, their ballpark and 80 percent of their television network. The group has increasingly branched out beyond baseball, buying half of the Roush NASCAR team while also teaming up to promote Boston College and the PGA tour’s Deutsche Bank Championship.
“Professional beach volleyball is one of the fastest-growing sports in the country,” FSG president Mike Dee said. “New England has some of the most passionate and enthusiastic sports fans, and we look forward to introducing AVP.”
The AVP tour includes 18 stops across the United States – up from 16 a year ago – that will pay a total of $4 million in purses. Seven events, including the one in Boston, will have their men’s and women’s finals broadcast live on national TV.
Boston hosted beach volleyball events as recently as 1995, in the old Boston Garden.
More than 150 of the country’s top beach volleyball players are expected to compete at Marina Bay, just south of Boston, including Olympic gold medalists Kerri Walsh and Misty May-Treanor.
“The AVP is excited to bring the sand, the beach environment and Olympic caliber volleyball players for the tour’s stop in Boston,” commissioner Leonard Armato said. “We are thrilled to introduce New England fans to our athletes and the excitement of AVP Crocs Tour events.”
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